- Description
- Objectives
- Outline
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Have you ever eaten a Mrs. Fields cookie? Used a MacBook? Listed to a podcast? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business course will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.
Prerequisite: None
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.
The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player